Tag: Marketing Strategy
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Marketing That Moves the Needle: How to Balance Brand, Performance, and Customer Experience
In today’s fast-paced, omnichannel landscape, successful marketing requires more than flashy promotions or clever copy. It’s about strategy — specifically, balancing three pillars that drive real impact: brand identity, performance marketing, and customer experience. As a marketing professional who’s worked across industries — from regional real estate to e-commerce in the health and wellness space…