Category: Marketing Insights
-
Marketing Metrics That Matter: How to Measure Real Success Beyond Likes and Follows
In today’s digital landscape, it’s easy to get caught up in vanity metrics. Likes, shares, and impressions may look impressive at a glance — but do they really tell the full story? The most effective marketing strategies are driven by data that actually moves the business forward. Over the years, I’ve worked in both service-based…
-
Marketing That Moves the Needle: How to Balance Brand, Performance, and Customer Experience
In today’s fast-paced, omnichannel landscape, successful marketing requires more than flashy promotions or clever copy. It’s about strategy — specifically, balancing three pillars that drive real impact: brand identity, performance marketing, and customer experience. As a marketing professional who’s worked across industries — from regional real estate to e-commerce in the health and wellness space…