Marketing Professional
Digital Strategy | Brand Storytelling
I’m Lionel Sanchez, Director of Marketing & Technology. I have a passion for blending creativity and strategy with a unique background in design, marketing, and tech innovation, I thrive on crafting solutions that drive business growth and enhance brand presence. Whether it’s leading dynamic marketing campaigns, streamlining operations through cutting-edge tech, or empowering teams with tools for success, I bring a blend of vision, expertise, and energy to every project.
From building captivating brand experiences to navigating the complex world of digital transformation, my mission is to create impactful, scalable results. Explore my work and discover how I can help you bridge the gap between creativity and technology.
About Me
I’m a dynamic marketing professional with a strong background in design, digital strategy, and brand development. With experience spanning real estate, health & wellness, and corporate marketing, I specialize in creating impactful campaigns that blend creativity with data-driven insights. But what truly drives me is my passion for making connections—whether it’s engaging customers through compelling brand storytelling, fostering strong relationships with clients, or collaborating with teams to bring a vision to life. I believe that successful marketing isn’t just about strategy; it’s about understanding people, building trust, and creating meaningful experiences that resonate.
My approach combines creativity with analytical thinking, allowing me to craft marketing initiatives that not only drive measurable results but also create lasting connections. Whether I’m developing brand messaging, optimizing digital campaigns, or designing visually compelling content, my goal is always the same—to communicate a message that truly resonates.
Outside of marketing, I’m a strategist at heart. Whether I’m competing in a video game, training for a run, or watching my favorite sports teams, I love analyzing patterns, adapting strategies, and pushing for continuous improvement—skills that naturally carry over into my professional work. I also value time with family, which reinforces my belief that strong relationships—both personal and professional—are the foundation of success.
Let’s connect and create something meaningful together!
🚀 Core Marketing & Strategy Skills
Marketing Strategy & Campaign Management
Planning and executing digital and print marketing strategies that drive engagement and conversions.
Brand Development & Storytelling
Experience the fusion of imagination and expertise with Études Architectural Solutions.
Digital & Social Media Marketing
Crafting compelling brand messaging to build awareness and loyalty.
Email Marketing & Automation
Creating high-converting email sequences and managing CRM campaigns.
SEO & Content Marketing
Writing optimized content and improving search rankings.
Analytics & Performance Tracking
Using data-driven insights (Google Analytics, Meta Ads Manager) to optimize campaigns.
🎨 Creative & Design Skills:
Graphic & Web Design
Designing engaging visuals and user-friendly website experiences.
Adobe Creative Suite & Canva
Proficient in Photoshop, Illustrator, InDesign, and Canva for marketing materials.
UX/UI Principles
Creating intuitive and visually appealing website layouts.
🤝 Relationship & Communication Skills:
Graphic & Web Design
Designing engaging visuals and user-friendly website experiences.
Adobe Creative Suite & Canva
Proficient in Photoshop, Illustrator, InDesign, and Canva for marketing materials.
UX/UI Principles
Creating intuitive and visually appealing website layouts.
🛠 Tech & Tools Proficiency:
CRM & Email Platforms
Moxi Works, Service Titan, MailChimp, Hubspot, Real Estate Digital, Homespotter, Konverse, RingCentral
Website Builders, CMS, and AI Technologies
Wordpress and Wix. HTML and CSS.
Chat GPT, Jasper
Advertising Platforms
Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads
Portfolio Highlights
From social media and email marketing to brand design and web development, here’s a look at what I’ve helped bring to life.
McColly Real Estate – Social Media
Promoting a New Subdivision in Lowell – The New Homes Division
McColly Real Estate – Social Media
Celebrating a Major Company Milestone – McColly Real Estate’s 50-Year Anniversary
This social media post featured a custom 50-year anniversary logo that I designed, paired with key performance highlights from the previous year. Shared on our official Facebook account, the post celebrated a significant milestone in the company’s history and reinforced our brand presence within the community. It served both as a branding piece and as a way to communicate our continued success and longevity in the industry.
McColly Real Estate – Graphic Design
Experience Excellence Booklet
McColly Bennett
Commercial Advantage – Graphic Design
Static Billboard
Indiana Botanic Choice – Email Marketing
Consumer Promotional Email Series
“We depended on Lionel for his technology skills, his investigation and implementation of new technology related programs and his instruction of how to most effectively use those programs. He was always available to answer our calls for assistance whether it be help with our web or email address, remotely locking or unlocking our office doors and presentations to our McColly Advisory Group.”
Dennis Keithley and Myra Harris
Real Estate Brokers @ McColly Real Estate