Results driven Marketing Director with extensive expertise of 5+ years in strategic marketing, brand development, print campaigns, digital
campaigns and technology consultation. Proven ability to lead across functional teams, develop and execute innovative marketing strategies,
and drive business growth. Adept at blending creative vision with data-driven insights to achieve marketing objectives and enhance brand
visibility. Equipped with a multitude of skill sets to deliver beyond expectations.
EXPERIENCE
Director of Marketing & Technology
McColly Real Estate – Schererville, IN June 2021 – September 2024
- Developed and implemented comprehensive marketing and technology strategies, increasing opportunities in lead
generation, growth in market share, and software solutions for the agents and staff. - Managed the marketing department, overseeing project timelines, budget allocation, and campaign execution.
- Mentored and managed a team of marketing and technology professionals, fostering a collaborative environment that
encouraged creativity and professional growth. - Spearheaded initiatives to cut costs and improve company efficiency by migrating to a new phone system, task
manager, CRM, postcard automation program, Live Chat, Search app and marketing design suite. - Negotiated contracts for internet, Google & cloud services, and IT services for all 22 offices.
- Directed digital marketing initiatives, including SEO, PPC, and social media campaigns, achieving an increase in
website traffic and elevating brand awareness. - Launched rebranding projects that revitalized company image and enhanced brand positioning in a competitive market.
- Created and executed tailored personal branding items for real estate agents, increasing individual and team visibility.
- Increased engagement with our marketing tools by developing a clear consistent training system across multiple channels.
- Enhanced the search engine optimization strategy in increased website traffic with improved page ranking in various search engines.
Graphic Designer
McColly Real Estate – Schererville, IN April 2019 – June 2021
- Designed numerous marketing materials such as flyers, brochures, banners, postcards, and business cards.
- Onboarded and trained new real estate agents on marketing tools and communication platforms.
- Managed and updated the company website, social media, and the company blog.
- Photography and Videography of company meetings, open house events, and company events.
- Custom website designs for agent websites using WordPress builder.
- Executed day to day marketing operations with direction of the Marketing Director.
- Develope internal marketing promotions for various projects.
Web and Graphic Designer
Indiana Botanic Gardens – Hobart, IN
Dec 2014 – Sep 2018
Responsible for all digital output for online and sales channels:
- Delivered numerous branded elements and experiences to be used by affiliate partners
- Spearheaded an ongoing initiative to overhaul website for responsive design
- Created material for all email marketing – promotional, transactional, abandon, and prospect
- Worked with brand ambassadors and stakeholders on ads to be used across the Google display network for mobile
and desktop devices - Coded emails in HTML to ensure presentation worked in numerous browser versions
- Increased the email open and click through rate by 18% percent
EDUCATION
Illnois Institute of Art – Bachelors Degree of Fine Arts
Kaplan College – Associates Degree of Applied Science. Web Master
AREAS OF EXPERTISE
Strategic Marketing & Campaign Management
- Brand Development & Rebranding
- Digital Marketing (SEO, PPC, Social Media)
- Graphic and Web Design
- AI Technologies
- Team Leadership & Project Management
- Data Analysis & Performance Metrics
- Creative Direction & Content Creation
- Communications & PR
- Lead Generation
- Product & Market Research
- Development & Training
- Business Process Improvement
- Interpersonal Communication Skills
- Multitasking and Meeting Deadlines